This article was first published on Magic. Time is a valuable resource. There’s only so much you can do in a day, so for entrepreneurs and business leaders, being able to focus on what’s important is essential to success — That’s why a majority of them bring in personal assistants…

This article was first published on Magic. You don’t get a great ad campaign just by hoping for it. To reach peak ad performance, you have to measure every campaign, study your mistakes, and improve. An important part of Google Ads best practices is measuring data. There are three main…

This article was first published on Magic. Designing business processes well paves the way for smooth operations. Well-planned business process steps ensure everyone knows their roles and objectives⁠ — reducing errors while improving satisfaction and performance. That said, business process development can present a number of challenges. Business processes that…

This article was first published on Magic. It’s hard to overstate the importance of customer retention in business. Word-of-mouth is, in effect, free advertising for the business. Testimonials and feedback, meanwhile, are invaluable in establishing the credibility of your business to potential customers. What Is Customer Retention Customer retention is the ability of a…

This article was first published on Magic. Running a business demands objectivity and accuracy. You can’t rely solely on word of mouth or gut feeling to know how your business is doing. You need data. Some key metrics for small businesses cover departments such as sales, marketing, and finance. Monitoring…

This article was first published on Magic. Even if your website or advertisement has an outstanding visual design, it can be hard to get your meaning across without good copy. …

This article was first published on Magic. Video is one of the most effective mediums for promoting a product or brand. But the flipside of this is that digital video marketing is a highly exacting field. People expect quality from videos⁠ — every second needs to be worth their attention…

This article was first published on Magic. Digital marketing demands a broad range of skills. An effective digital marketer needs to have a combination of hard skills for technical methods and soft skills to complement them. We’ve narrowed the list down to eight essential digital marketing skills. 5 Must-Have Technical Skills For Digital Marketing Search Engine Optimization…

This article was first published on Magic. Without leads, you can’t make sales. And without sales, you get no revenue. It’s important to generate sales leads to kickstart your sales funnel and nurture them into customers or even ambassadors for your brand. Moreover, sales lead generation asks an important question…